MEET THE FOUNDERS
ine+ nutrition began as an idea fueled by a shared passion for health and wellness, an idea years in the making before coming to life in 2020.
Founded by husband-and-wife team Elon and Talia, ine+ brings together their unique backgrounds and shared belief that wellness should feel simple and accessible. Elon brings more than 20 years of experience in the health, wellness and fitness industry, while Talia spent more than a decade in the medical field, primarily in reproductive medicine, alongside a passion for women’s hormonal health.
After struggling to find supplements that met their expectations for quality, functionality and everyday use, they decided to create their own. Today, ine+ creates thoughtfully formulated, high-quality products designed to make everyday wellness simple.
OUR MISSION
Our mission is simple: to make wellness feel easier.
We create thoughtfully formulated, high-quality products designed to fit into real life, without the overwhelm. With carefully selected ingredients, transparency and education at the heart of what we do, we’re here to help make taking care of yourself a little simpler.
Because wellness isn’t about perfection. It’s about feeling your best, one day at a time.
OUR VALUES
Family:
Our motivation and inspiration also came from our two young daughters. As parents, we want to remain as healthy as possible for as long as possible for them, and we want the same for other individuals as well. We've worked hard to build a reputable business they will be proud to call their own one day.
Community and Giving Back:
We are committed to donating a portion of sales towards the non-profit organization, Angel Hair for Kids.
Sustainability:
We believe small choices can make a meaningful difference, which is why we’re continually looking for ways to make more thoughtful choices across our packaging and materials. From recycled shipping boxes and packing materials to incorporating post-consumer recycled (PCR) materials in our travel packs, we’re committed to making progress as we grow.
